Second Life is an online virtual world that is free to join. It's "home" to a creative community of entrepreneurs, builders, artists and everything in between.

My role on the UX team was to help build experiences that were intuitive and engaging to a very visual group of individuals. 

Day-to-day responsibilities would run from designing our ecommerce platform to art directing (and often modeling too - yep, those are all my avatars you see in my work) an in-world photoshoot.

Needless to say, it was never boring.