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Benefit Cosmetics is an award winning, global beauty brand - well known for its playful aesthetic and vibrant personality.
In my role on the global digital team, I was responsible for art direction for assets utilized across all online platforms. In addition to that, I also designed style guides, user experiences for both websites and mobile applications as well as several A-launch marketing campaigns for new products.
Art directed a photo shoot for Benefit's Snow White & The Huntsman movie collaboration kit.
Benefit sends out 2 - 3 emails a week. As with any retail marketing communication piece, emails have to reinforce the brand as well as entice a user to click.
In order to sustain the frequency of our domestic and global email marketing campaigns, I designed a plug-and-play email style guide. All elements included in the style guide could be used in any combination, while keeping a clear design language for the Benefit brand.
